UmixIt made a big splash at this year's International Consumer Electronics Show in Las Vegas where Craig Barrett, CEO of Intel (whose chips help to power Cakewalk's technology), introduced UmixIt and its founders to a large audience as part of his keynote address. A version for Macs will be released in the future, but no date has been set yet. The company tapped music software developer Cakewalk to create the software, which protects the copyrights on the music using Windows' latest digital-rights technology. "There are obviously more software remixing programs out there," Marissa points out, "but none that offer the artists' multitracks." UmixIt focuses on the content, licensing the software to record companies and charging royalties and authoring fees for getting the song into the (patent-pending) UmixIt format. And such added value might just be the boost the music industry needs as CD sales have been lagging.
The software adds value to their CDs by giving consumers additional access to their music. "You can solo or mute any instrument, sing along with the karaoke-style lyrics, add your own instruments, or even create a remix with the included drum loops and effects," Marissa explains.Īrtists like the idea. "UmixIt is a remixing program," says Marissa, "that comes as a CD or DVD extra on an artist's album." When the disk is inserted into a Windows computer, a virtual mixing board pops up that allows the listener to become a much more active participant in the music experience. With her brother James and Aerosmith's Steven Tyler
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